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Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Kapferer, Jean-Noe l.
Material type:
TextLanguage: English Publisher: London : Kogan Page Limited, c2010Edition: 2nd edDescription: xiv, 497 p. ; 25 cmISBN: - 9788175541092
- 658.8343
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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B. K. Birla College Library | Degree College Books | 658.8343 KAP (Browse shelf(Opens below)) | Available | 81960 |
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