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Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /

Kapferer, Jean-Noe l.

Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Kapferer, Jean-Noe l. - 2nd ed. - xiv, 497 p. ; 25 cm.

ISBN: 9788175541092

Dewey Class. No.: 658.8343

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Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /