Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / (Record no. 54639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260717093258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260717s2010 ii 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175541092 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noe l. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / |
| Statement of responsibility, etc. | Kapferer, Jean-Noe l. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 497 p. ; 25 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Degree College Books | B. K. Birla College Library | B. K. Birla College Library | 10/10/2015 | 395.00 | 658.8343 KAP | 81960 | 07/17/2026 | 395.00 | 07/17/2026 | Books |