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Dictionary of marketing, advertising and public relations / Jefkins, Frank William

By: Material type: TextLanguage: English Publisher: London : International Textbook Co.,, 1983Description: 311 pISBN:
  • 9780700202843
Subject(s): DDC classification:
  • 658.8003
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Reference B. K. Birla College Library Degree College Books 658.8003 JEF (Browse shelf(Opens below)) Not for loan 15267

Previous edition: published as Dictionary of marketing and communication, 1973.

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