Dictionary of marketing, advertising and public relations /
Jefkins, Frank William
Dictionary of marketing, advertising and public relations / Jefkins, Frank William - 311 p.
Previous edition: published as Dictionary of marketing and communication, 1973.
9780700202843
Marketing -- Dictionaries
Marketing -- Dictionnaires anglais
Publicite -- Dictionnaires anglais.
658.8003
Dictionary of marketing, advertising and public relations / Jefkins, Frank William - 311 p.
Previous edition: published as Dictionary of marketing and communication, 1973.
9780700202843
Marketing -- Dictionaries
Marketing -- Dictionnaires anglais
Publicite -- Dictionnaires anglais.
658.8003