Dictionary of marketing, advertising and public relations / (Record no. 23389)

000 -LEADER
fixed length control field 00696nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717091109.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s1983 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780700202843
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jefkins, Frank William
245 10 - TITLE STATEMENT
Title Dictionary of marketing, advertising and public relations /
Statement of responsibility, etc. Jefkins, Frank William
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer International Textbook Co.,,
Date of production, publication, distribution, manufacture, or copyright notice 1983.
300 ## - PHYSICAL DESCRIPTION
Extent 311 p.
500 ## - GENERAL NOTE
General note Previous edition: published as Dictionary of marketing and communication, 1973.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Dictionaries
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Dictionnaires anglais
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicite -- Dictionnaires anglais.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 02/14/1984 301.55   658.8003 JEF 15267 07/17/2026 301.55 07/17/2026 Reference