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Advertising, Promotion, & Supplemental Aspects Of Integtrated Marketing Communication / Shimp, Terence A.

By: Material type: TextLanguage: English Publisher: Mason, Ohio : Thomson South-Western,, c2003Edition: 6th edDescription: xxi, 650 pISBN:
  • 9780030352713
DDC classification:
  • 658.82
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Reference B. K. Birla College Library Degree College Books 658.82 SHI (Browse shelf(Opens below)) Not for loan 70524

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