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Advertising, Promotion, & Supplemental Aspects Of Integtrated Marketing Communication /

Shimp, Terence A.

Advertising, Promotion, & Supplemental Aspects Of Integtrated Marketing Communication / Shimp, Terence A. - 6th ed. - xxi, 650 p.

ISBN: 9780030352713

Dewey Class. No.: 658.82

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Advertising, Promotion, & Supplemental Aspects Of Integtrated Marketing Communication /