Brand positioning : strategies for competitive advantage / Sengupta, Subroto
Material type:
TextLanguage: English Publisher: New Delhi : Tata McGraw-Hill, 1990Description: xix, 299 p. : ill.; 23 cmISBN: - 007460368x
- 659.1
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Books
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B. K. Birla College Library | Degree College Books | 659.1 SEN (Browse shelf(Opens below)) | Available | 29346 |
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