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Brand positioning : strategies for competitive advantage /

Sengupta, Subroto

Brand positioning : strategies for competitive advantage / Sengupta, Subroto - xix, 299 p. : ill.; 23 cm.

ISBN: 007460368x

Subjects--Topical Terms:
Product management -- India.
Marketing -- India.
Marketing.

Dewey Class. No.: 659.1

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