Advertising and promotion : An integrated marketing communications perspective / Belch, George E.
Material type:
TextLanguage: English Publisher: Chennai : McGraw Hill Education, 2013Edition: 9 edDescription: 1016 p. ill. ; 28 cmISBN: - 9781259026850
- 659.1
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B. K. Birla College Library | Degree College Books | 659.1 BEL (Browse shelf(Opens below)) | Available | 87244 |
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