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Advanced Media Planning / Rossiter, J. R., 1998
Material type:
TextLanguage: English Publisher: London : Kluwer Academic, c2004Description: xiii, 1110 p. ; 25 cmISBN: - 9780792382188
- 658.8
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B. K. Birla College Library | Degree College Books | 658.8 ROS (Browse shelf(Opens below)) | Available | 82137 |
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| 658.8 RAM Marketing Management. | 658.8 RAO Services Marketing / | 658.8 RAT International marketing / | 658.8 ROS Advanced Media Planning / | 658.8 RUD Basics of Marketing Management : Theory and Practice / | 658.8 SAM The ABC of Export Marketing / | 658.8 SAR Indian cases in marketing management / |
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