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ISBD view for Advanced Media Planning /

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Advanced Media Planning /

Rossiter, J. R., 1998

Advanced Media Planning / Rossiter, J. R., 1998 - xiii, 1110 p. ; 25 cm.

ISBN: 9780792382188

Dewey Class. No.: 658.8

Advanced Media Planning /

APA

Rossiter J. R. 1., Peter J. Danaher, . (2004). Advanced Media Planning. London: Kluwer Academic.

Chicago

Rossiter J R 1998, Peter J. Danaher, . 2004. Advanced Media Planning. London: Kluwer Academic.

Harvard

Rossiter J. R. 1., Peter J. Danaher, . (2004). Advanced Media Planning. London: Kluwer Academic.

MLA

Rossiter J R 1998, Peter J. Danaher, . Advanced Media Planning. London: Kluwer Academic. 2004.

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