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Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Keller, Kevin Lane, 1956-
Material type:
TextLanguage: English Publisher: New Jersey : Prentice Hall, c2003Edition: 2nd edDescription: xxvii, 788 p. ; 24 cmISBN: - 9780130411501
- 658.827
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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B. K. Birla College Library | Degree College Books | 658.827 KEL (Browse shelf(Opens below)) | Available | 82022 |
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