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Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Keller, Kevin Lane, 1956-

Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Keller, Kevin Lane, 1956- - 2nd ed. - xxvii, 788 p. ; 24 cm.

ISBN: 9780130411501

Dewey Class. No.: 658.827

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