Media Planning and Buying : Principles and Practice in the Indian Context / Menon, Arpita

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TextLanguage: English Publisher: New York : McGraw Hill, c210,2014Description: x, 345 p. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	B. K. Birla College Library		Degree College Books		659.111 MEN (Browse shelf(Opens below))					Available			81969

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