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Media Planning and Buying : Principles and Practice in the Indian Context /

Menon, Arpita

Media Planning and Buying : Principles and Practice in the Indian Context / Menon, Arpita - x, 345 p. ; 24 cm.

ISBN: 9780070147607

Dewey Class. No.: 659.111

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Media Planning and Buying : Principles and Practice in the Indian Context /