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Advertising, Promotion, & Supplemental Aspects Of Integtrated Marketing Communication / Shimp, Terence A.
Material type:
TextLanguage: English Publisher: Mason, Ohio : Thomson South-Western,, c2003Edition: 6th edDescription: xxi, 650 pISBN: - 9780030352713
- 658.82
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Reference
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B. K. Birla College Library | Degree College Books | 658.82 SHI (Browse shelf(Opens below)) | Not for loan | 70524 |
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