Consumer behavior : concepts and applications / Loudon, David L.
Material type:
TextLanguage: English Publisher: New York : McGraw-Hill, 1979Edition: 4th edDescription: xxiii, 788 p. : ill. ; 26 cmISBN: - 0070387672
- 658.8342
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Books
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B. K. Birla College Library | Degree College Books | 658.8342 LOU (Browse shelf(Opens below)) | Available | 31344 |
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