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Consumer behavior : concepts and applications /

Loudon, David L.

Consumer behavior : concepts and applications / Loudon, David L. - 4th ed. - xxiii, 788 p. : ill. ; 26 cm.

ISBN: 0070387672

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior -- Case studies.
Consommateurs

Dewey Class. No.: 658.8342

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