Corporate branding : areas, arenas and approaches / (Record no. 54702)

000 -LEADER
fixed length control field 00480nam a2200169 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717101003.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s2015 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415721127
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Melewar, T. C.
245 10 - TITLE STATEMENT
Title Corporate branding : areas, arenas and approaches /
Statement of responsibility, etc. Melewar, T. C.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Routledge, Taylor & Francis,
Date of production, publication, distribution, manufacture, or copyright notice c2015.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 261 p. ; 25 cm.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Syed Alwi, S. F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 12/03/2015 3902.45   658.827 MEL 82136 07/17/2026 3902.45 07/17/2026 Books