Strategic marketing / (Record no. 52648)

000 -LEADER
fixed length control field 00459nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717092739.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s2006 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072966343
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. Cravens, David W.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 726 p. ; 26 cm.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 01/22/2013 600.00   658.4012 CRA 71942 07/17/2026 600.00 07/17/2026 Books