Political marketing : the Indian experience / (Record no. 31920)

000 -LEADER
fixed length control field 00541nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717091428.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s1990 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074603485
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.66
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sarwate, Dilip M.
245 10 - TITLE STATEMENT
Title Political marketing : the Indian experience /
Statement of responsibility, etc. Sarwate, Dilip M.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi :
Name of producer, publisher, distributor, manufacturer Tata McGraw Hill,
Date of production, publication, distribution, manufacture, or copyright notice 1990.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 206 p. : ill. ; 23 cm.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Campaign management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Political campaigns.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 08/10/1992 135.00   324.66 SAR 29140 07/17/2026 135.00 07/17/2026 Books