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Political marketing : the Indian experience /

Sarwate, Dilip M.

Political marketing : the Indian experience / Sarwate, Dilip M. - viii, 206 p. : ill. ; 23 cm.

ISBN: 0074603485

Subjects--Topical Terms:
Campaign management.
Political campaigns.
Marketing.

Dewey Class. No.: 324.66

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Political marketing : the Indian experience /