Advertising management : media management and audience behaviour / (Record no. 31751)

000 -LEADER
fixed length control field 00622nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717091426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s1990 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170243386
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Reddy, K. Sudhakar (Kaipa Sudhakar), 1962-
245 10 - TITLE STATEMENT
Title Advertising management : media management and audience behaviour /
Statement of responsibility, etc. Reddy, K. Sudhakar (Kaipa Sudhakar), 1962-
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi :
Name of producer, publisher, distributor, manufacturer Ashish Pub. House,
Date of production, publication, distribution, manufacture, or copyright notice 1990.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 148 p. ; 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising -- India.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element India.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 08/10/1992 150.00   658 RED 28962 07/17/2026 150.00 07/17/2026 Books