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Advertising management : media management and audience behaviour /

Reddy, K. Sudhakar (Kaipa Sudhakar), 1962-

Advertising management : media management and audience behaviour / Reddy, K. Sudhakar (Kaipa Sudhakar), 1962- - xx, 148 p. ; 23 cm.

Includes index.

ISBN: 8170243386

Subjects--Topical Terms:
Advertising -- India.
Advertising.
India.

Dewey Class. No.: 658

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