The New strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noe l.

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TextLanguage: English Publisher: London : Kogan Page Limited, c2015Edition: 5th edDescription: xviii, 492 p. ; 25 cmDDC classification:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	B. K. Birla College Library		Degree College Books		658.8343 KAP (Browse shelf(Opens below))					Available			82134

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