Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane, 1956-

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TextLanguage: English Publisher: Boston : Pearson, c2015Description: xxviii, 562 p. ; 29 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	B. K. Birla College Library		Degree College Books		658.827 KEL (Browse shelf(Opens below))					Available			81973
	Books	B. K. Birla College Library		Degree College Books		658.827 KEL (Browse shelf(Opens below))					Available			81974

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Previous	658.827 JON Case Studies on Branding to Compete : Leading Brands and their Strategies /	658.827 KAP Strategic Brand Management /	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL Strategic Brand Management: Building, Measuring, and Managing Brand Equity.	658.827 KHA High Performance Pharma Brand Management /	658.827 KUM Marketing and Branding : The Indian Scenario /	Next

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