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Brand Management : Principles and Practices / Dutta, Kirti.
Material type:
TextLanguage: English Publisher: New Delhi : Oxford University Press, c2012,2015Description: xxiii, 455 p. ; 24 cmISBN: - 9780198069867
- 658.827
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B. K. Birla College Library | Degree College Books | 658.827 DUT (Browse shelf(Opens below)) | Available | 81972 |
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| 658.827 AAK Brand Leadership / | 658.827 AAK Building Strong brands / | 658.827 DAS Case Studies on Brand Management : How to Break the Clutter / | 658.827 DUT Brand Management : Principles and Practices / | 658.827 GIR Case Studies on Brand Management :Volume - ll / | 658.827 JON Case Studies on Branding to Compete : Leading Brands and their Strategies / | 658.827 KAP Strategic Brand Management / |
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