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Consumer behavior & marketing action / Assael, Henry
Material type:
TextLanguage: English Publisher: New Delhi : Thomson Learning, 2001Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN: - 9812401229
- 658.8342
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B. K. Birla College Library | Degree College Books | 658.8342 ASS (Browse shelf(Opens below)) | Available | 46406 |
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| 658.83 XAV Marketing in the New Millennium / | 658.83 ZIK Essentials of Marketing Research / | 658.8340285 SPO Digital analytics for marketing / | 658.8342 ASS Consumer behavior & marketing action / | 658.8342 BAT Consumer Behaviour : Text and Cases / | 658.8342 BAT Consumer Behaviour : Text and cases / | 658.8342 HAW Consumer Behaviour ( + CD ROM) : Building Marketing Strategy / |
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