Building a storybrand 2.0 : (Record no. 58210)

000 -LEADER
fixed length control field 00618nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717093422.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s2025 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781400253715
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Miller, Donald
245 10 - TITLE STATEMENT
Title Building a storybrand 2.0 :
Remainder of title clarify your message so customers will listen /
Statement of responsibility, etc. Miller, Donald
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer HarperCollins Leadership,
Date of production, publication, distribution, manufacture, or copyright notice 2025.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 286 p. ; 21 cm.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising-Brand name products.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 02/07/2025 599.00   658.802 MIL 89249 07/17/2026 599.00 07/17/2026 Books