Advertising Prin ciples and Practice : with 17 Recent Indian Case Studes / (Record no. 52612)

000 -LEADER
fixed length control field 00498nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717092739.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s2012 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788121940016
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Ruchi
245 10 - TITLE STATEMENT
Title Advertising Prin ciples and Practice : with 17 Recent Indian Case Studes /
Statement of responsibility, etc. Gupta, Ruchi
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi :
Name of producer, publisher, distributor, manufacturer S. Chand,
Date of production, publication, distribution, manufacture, or copyright notice c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 402 p. ; 23 cm.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gupta, Ruchi
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 01/22/2013 225.00   659.1 GUP 71905 07/17/2026 225.00 07/17/2026 Books