International Marketing / (Record no. 51985)

000 -LEADER
fixed length control field 00463nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717092728.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s2011 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070666993
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R
245 10 - TITLE STATEMENT
Title International Marketing /
Statement of responsibility, etc. Cateora, Philip R
250 ## - EDITION STATEMENT
Edition statement 13th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi :
Name of producer, publisher, distributor, manufacturer Tata McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 888 p.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 03/30/2012 550.00   658.84 CAT 70740 07/17/2026 550.00 07/17/2026 Books