Introduction to Marketing : Theory and Practice / (Record no. 51976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260717092728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260717s2009 ii 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199577217 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to Marketing : Theory and Practice / |
| Statement of responsibility, etc. | Palmer, Adrian |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Oxford, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009-2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 551 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Degree College Books | B. K. Birla College Library | B. K. Birla College Library | 03/30/2012 | 595.00 | 658.8 PAL | 70730 | 07/17/2026 | 595.00 | 07/17/2026 | Books |