Case Studies on Branding to Compete : Leading Brands and their Strategies / (Record no. 49912)

000 -LEADER
fixed length control field 00491nam a2200169 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717092645.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s2008 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131420614
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name John, Doris Rajakumari
245 10 - TITLE STATEMENT
Title Case Studies on Branding to Compete : Leading Brands and their Strategies /
Statement of responsibility, etc. John, Doris Rajakumari
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hyderabad :
Name of producer, publisher, distributor, manufacturer ICFAI University,
Date of production, publication, distribution, manufacture, or copyright notice c2008.
300 ## - PHYSICAL DESCRIPTION
Extent v, 329 p.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 03/29/2010 750.00   658.827 JON 65439 07/17/2026 750.00 07/17/2026 Books