Consumer Behaviour ( + CD ROM) : (Record no. 49114)

000 -LEADER
fixed length control field 00579nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717092212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s2004 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070600867
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins,Del I.
245 10 - TITLE STATEMENT
Title Consumer Behaviour ( + CD ROM) :
Remainder of title Building Marketing Strategy /
Statement of responsibility, etc. Hawkins,Del I.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi :
Name of producer, publisher, distributor, manufacturer Tata McGraw-Hill Publishing Co.Ltd.,
Date of production, publication, distribution, manufacture, or copyright notice c2004,2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 867 p.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass Media
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Best,Roger J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Coney,Kenneth A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 09/04/2009 499.00   658.8342 HAW 62894 07/17/2026 499.00 07/17/2026 Books