Consumer Behaviour : (Record no. 49072)

000 -LEADER
fixed length control field 00543nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717092211.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s1993 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070473812
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Loudon,David L.
245 10 - TITLE STATEMENT
Title Consumer Behaviour :
Remainder of title Concepts and Applications /
Statement of responsibility, etc. Loudon,David L.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi :
Name of producer, publisher, distributor, manufacturer Tata McGraw-Hill Publishing Co.Ltd.,
Date of production, publication, distribution, manufacture, or copyright notice c1993,2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,788 p.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass Media
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Della Bitta,Albert J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 08/29/2009 475.00   658.8342 LOU 62768 07/17/2026 475.00 07/17/2026 Books