Marketing Management : (Record no. 47239)

000 -LEADER
fixed length control field 00514nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717092129.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s2007 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131702006
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing Management :
Remainder of title A South Asian Perspective /
Statement of responsibility, etc. Kotler, Philip
250 ## - EDITION STATEMENT
Edition statement 12th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi :
Name of producer, publisher, distributor, manufacturer Pearson Education,
Date of production, publication, distribution, manufacture, or copyright notice 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xliili, 621p.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 01/31/2007 450.00   658 8 KOT 57194 07/17/2026 450.00 07/17/2026 Books