Marketing Management : (Record no. 46675)

000 -LEADER
fixed length control field 00487nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717100953.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s2006 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333937198
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy, V. S.
245 10 - TITLE STATEMENT
Title Marketing Management :
Remainder of title Planning, Implementation & Control /
Statement of responsibility, etc. Ramaswamy, V.S
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Delhi :
Name of producer, publisher, distributor, manufacturer Macmillan India Ltd.,
Date of production, publication, distribution, manufacture, or copyright notice 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv,748p.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Namakumari, S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 09/11/2006 375.00   658.8 RAM 56190 07/17/2026 375.00 07/17/2026 Books
        Degree College Books B. K. Birla College Library B. K. Birla College Library 09/11/2006 375.00   658.8 RAM 56191 07/17/2026 375.00 07/17/2026 Books