Advertising ; its purpose, principles and practice / (Record no. 20682)

000 -LEADER
fixed length control field 00536nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717090956.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s1978 ii 000 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nicholl, David Shelley
245 10 - TITLE STATEMENT
Title Advertising ; its purpose, principles and practice /
Statement of responsibility, etc. Nicholl, David Shelley
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer Macdonald and Evans,
Date of production, publication, distribution, manufacture, or copyright notice 1978.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 228 p. : ill. ; 22 cm.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cambridge
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element paigns.<br/>Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 12/02/1978 71.83   659.1 NIC 10694 07/17/2026 71.83 07/17/2026 Books