Advertising mass communication in marketing / (Record no. 19175)

000 -LEADER
fixed length control field 00459nam a2200157 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260717090935.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260717s1970 ii 000 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Littlefield, James E.
245 10 - TITLE STATEMENT
Title Advertising mass communication in marketing /
Statement of responsibility, etc. Littlefield, James E.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bombay :
Name of producer, publisher, distributor, manufacturer Vikas fetter and Simons pvt. Ltd.,
Date of production, publication, distribution, manufacture, or copyright notice 1970.
300 ## - PHYSICAL DESCRIPTION
Extent 544 p.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising mass communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Degree College Books B. K. Birla College Library B. K. Birla College Library 10/21/1977 19.50   659.1 LIT 8769 07/17/2026 19.50 07/17/2026 Books