The loyalty advantage : essential steps to energize your company, your customers, your brand /

Durkin, Dianne M.

The loyalty advantage : essential steps to energize your company, your customers, your brand / Durkin, Dianne M. - ix, 229 p. ; 24 cm.

Includes bibliographical references (p. 201-219) and index

9780814408179


Employee motivation
Employee loyalty
Organizational commitment
Interpersonal communication.

658.314