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Hooked : how to build habit-forming products /

Eyal, Nir

Hooked : how to build habit-forming products / Eyal, Nir - 246 p. : illus., ; 22 cm.

Includes bibliographical references (pages 229-246).

ISBN: 9781591847786

Subjects--Topical Terms:
New products.
Consumer behavior.
Consumers' preferences.

Dewey Class. No.: 658.575

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Hooked : how to build habit-forming products /