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Creating signature stories : strategic messaging that persuades, energizes and inspires /

Aaker, David A.

Creating signature stories : strategic messaging that persuades, energizes and inspires / Aaker, David A. - xv, 167 p. ; 21 cm.

ISBN: 9780670091263

Subjects--Topical Terms:
Branding (Marketing)
Business communication
Storytelling

Dewey Class. No.: 302.35

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Creating signature stories : strategic messaging that persuades, energizes and inspires /