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Marketing Aesthetics, The Strategic Management of Brands, Identity, And Image /

Schmitt Bernd

Marketing Aesthetics, The Strategic Management of Brands, Identity, And Image / Schmitt Bernd - xv, 345 p. ; 24 cm.

ISBN: 9780684826554

Dewey Class. No.: 658.827

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Marketing Aesthetics, The Strategic Management of Brands, Identity, And Image /