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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /

Kapferer, Jean - Noel

The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / Kapferer, Jean - Noel - 4th ed. - xv, 560 p

ISBN: 9788175544406

Dewey Class. No.: 658.8343

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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /