Principles and practice of marketing /
Jobber, David
Principles and practice of marketing / Jobber, David - 2nd ed. - Xvii,711p : ill ; 26 cm.
Includes index.
0077094352
Marketing
Marketing -- Europe -- Case studies
Management and Business Administration.
658.8
Principles and practice of marketing / Jobber, David - 2nd ed. - Xvii,711p : ill ; 26 cm.
Includes index.
0077094352
Marketing
Marketing -- Europe -- Case studies
Management and Business Administration.
658.8
