Made to stick : why some ideas survive and others die /

Heath, Chip.

Made to stick : why some ideas survive and others die / Heath, Chip, Heath, Dan, 1973. - 1st ed. - ix, 322 p. ; 22 cm.

Includes bibliographical references (p. [259]-276) and index

9781400064281

2006046467


Social psychology
Contagion (Social psychology)
Context effects (Psychology)

302.13 / HEA