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Hooked : how to build habit-forming products /

Eyal, Nir.

Hooked : how to build habit-forming products / Eyal, Nir, Hoover, Ryan. - x, 242 p. : ill. ; 22 cm

Includes bibliographical references (pages 225-242)

ISBN: 9781591847786

LCCN: 2014022222

Subjects--Topical Terms:
New products, Consumer behavior, Consumers' preferences

Dewey Class. No.: 658.575 / EYA

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Hooked : how to build habit-forming products /