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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /

W. Chan Kim.

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. - 1st ed. - xi, 322 p. : ill. ; 24 cm.

ISBN: 9780316314046

Subjects--Topical Terms:
New products
Market segmentation

Dewey Class. No.: 658.802 / KIM

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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /